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Whether
your business is just being established or has been around
for many years, it is important to have an online presence
on the internet.
There
are many services, most of which are free that help market
your products and services to a wide range of demographic.
It is always a good idea to keep your marketing
gender-neutral, age-neutral and demographic-neutral to
attract as many potential customers and clients as well as
not to offend anyone.
Below
are tips on how to take advantage of these highly used and
respected sites |
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Facebook, Google+ |
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Social networks including but not limited to Facebook and
Google+ provide the ability to create basic pages in an
easy-to-use management interface. The business pages
you create allows you to be found on major search engines
and have frequent customers 'follow' and 'like' the latest deals,
products and services you are offering. Also by having
customers 'follow' or 'like' you allows their friends,
coworkers and family see what you are offering as well. |
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Twitter |
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Pushing messages all under 160-characters each allows
creativity to be your main resource in pushing the latest news
and deals
about your business. |
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FourSquare |
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Have customers that visit or use your services 'check-in'
every time they do a transaction with your business. The more
they 'check-in', the more exclusive deals and coupons they
receive encouraging repeated business. They also
receive promoted statuses for how many visits occur. |
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RSS |
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Really Simple Syndication allows customers to stay as
up-to-date to your latest services, products and news
without actually having to go to your website and
continually check. They receive alerts through their
preferred web browsers and mobile devices. |
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Custom Web Sites |
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Having a custom web site made allows endless possibilities
in the fields of marketing, e-commence and what
the latest news and information flowing out of your
business. It is important to promote your web site
just as much as your physical business's address (if
applicable). Another important of having a web site is
having it search engine optimized. More information on that
topic is coming soon |
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We will be adding more to this section
of the website.
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