Welcome
If you have any questions or want to request a meeting with the Office of Public Information in-person or via zoom to assist with branding and marketing compliance, please email kelly.martins@ucnj.org.
Branding
- All materials must have the required, proper branding, Board of Commissioners name, etc.
- Department and Division logos must NOT be larger than the County Seal.
- If the subject of promotion is a County initiative, the language included must read “A Service of the Union County Board of County Commissioners.” If it is an external initiative that the County is somehow involved in, please see the Union County NJ Partner Branding Guidelines document for more specific requirements.
Branding Materials
County Seal – Color Version
Please email david.pilmenstein@ucnj.org with any additional questions.
County Seal – Black and White Version
- PNG – Black seal (sample above)
- PNG – White seal
- Images may appear as opaque and/or missing elements when opened with your computer’s default photo viewer since they have transparent backgrounds. To test the file, drag into Word/Paint/Publisher or your favorite graphic software. White text goes over dark backgrounds, black text goes over white backgrounds.
Please email david.pilmenstein@ucnj.org with any additional questions.
Website and Social Media Icons
- PNG – Black text/icons (sample above)
- PNG – White text/icons
- Images may appear as opaque and/or missing elements when opened with your computer’s default photo viewer since they have transparent backgrounds. To test the file, drag into Word/Paint/Publisher or your favorite graphic software. White text goes over dark backgrounds, black text goes over white backgrounds.
Please email david.pilmenstein@ucnj.org with any additional questions.
Long Footer
- PNG – Black text/icons (sample above)
- PNG – White text/icons
- Images may appear as opaque and/or missing elements when opened with your computer’s default photo viewer since they have transparent backgrounds. To test the file, drag into Word/Paint/Publisher or your favorite graphic software. White text goes over dark backgrounds, black text goes over white backgrounds.
Please email david.pilmenstein@ucnj.org with any additional questions.
Sponsored by the County… – with Seal and Slogan
- PNG – For material with white or light colored background (sample above)
- PNG – For material with a darker colored background
- Images may appear as opaque and/or missing elements when opened with your computer’s default photo viewer since they have transparent backgrounds. To test the file, drag into Word/Paint/Publisher or your favorite graphic software. White text goes over dark backgrounds, black text goes over white backgrounds.
Please email david.pilmenstein@ucnj.org with any additional questions.
A Service of the… – with Seal and Slogan
- Vertical Graphics
- PNG – For material with white or light colored background (sample above)
- PNG – For material with a darker colored background
- Images may appear as opaque and/or missing elements when opened with your computer’s default photo viewer since they have transparent backgrounds. To test the file, drag into Word/Paint/Publisher or your favorite graphic software. White text goes over dark backgrounds, black text goes over white backgrounds.
- Horizontal Graphics
- PNG – For material with white or light colored background (sample above)
- PNG – For material with a darker colored background
- Images may appear as opaque and/or missing elements when opened with your computer’s default photo viewer since they have transparent backgrounds. To test the file, drag into Word/Paint/Publisher or your favorite graphic software. White text goes over dark backgrounds, black text goes over white backgrounds.
Please email david.pilmenstein@ucnj.org with any additional questions.
Grant-Funded Partners
- External partners who receive a grant from the County need to use one of the below.
- PNG – For material with white or light colored background
- PNG – For material with a darker colored background
- Images may appear as opaque and/or missing elements when opened with your computer’s default photo viewer since they have transparent backgrounds. To test the file, drag into Word/Paint/Publisher or your favorite graphic software. White text goes over dark backgrounds, black text goes over white backgrounds.
Please email david.pilmenstein@ucnj.org with any additional questions.
Social Media Links
If you decide on listing the actual URLs of the social media the County utilities, please see below.
- Facebook – facebook.com/countyofunion
- Instagram – instagram.com/unioncountynj
- YouTube – youtube.com/unioncountynj
Rear Cover with Commissioners and Branding
- Horizontal (sample above)
- Vertical
Commissioner photos and Biographies
Fonts
- Franklin Gothic Heavy for UNION and County of Union
- Bebas Neue Bold for A Service of the Union County Board of County Commissioners
- Sabon Bold Italic for We’re Connected
Marketing Colors
CMYK
- Green: 89 41 98 47
- Burgundy: 31 100 85 42
- Mustard/Gold: 6 32 89 0
HEX
- Green: #074c26
- Burgundy: #76101f
- Mustard/Gold: #eeb13a
Letterhead with Seal
