Public Info

“Promoting Yourself or Your Organization” –Workshop Explores Marketing & Identity Planning, Oct. 27

SCOTCH PLAINS, NJ – Does your organization have a marketing plan? Are you an individual artist seeking an identity plan? Whether you are cultivating new board members, welcoming returning supporters, meeting funders, or promoting your events or your work, you are marketing your organization and yourself.

A special workshop, “Promoting Yourself or Your Organization,” will be held on Wednesday, Oct. 27, to address your marketing needs. Sponsored by the Union County Board of Chosen Freeholders and the Office of Cultural and Heritage Affairs in the Department of Parks and Community Renewal, the program will take place from 5:45 to 9:00 p.m. at the Jewish Community Center, 1391 Martine Avenue, Scotch Plains, NJ.

“This interactive workshop will provide an overview of identity planning, marketing and branding, in addition to guiding you through the planning process,” said Freeholder Bette Jane Kowalski, liaison to the Union County Cultural and Heritage Programs Advisory Board. “We’re looking forward to a lively and informative session.”

The workshop will be led by consultant Susan Schear, President of ArtIsIn, LLC. Ms. Schear draws on her years of corporate experience in working with arts and cultural organizations and arts-related entities. She will explain the importance of nonprofits using business strategies to survive and even grow during these uncertain times. Registrants are encouraged to bring a current marketing plan if they have one.

Networking opportunities will be provided at both the beginning and end of the workshop. This event is funded in part by a grant from the New Jersey State Council on the Arts, Department of State, a Partner Agency of the National Endowment for the Arts, and the New Jersey Historical Commission, a Division of Cultural Affairs in the Department of State.

Registration, and a $10 fee, is required by Oct. 22. To request a brochure, to register or to learn about other programs, services and volunteer opportunities, please contact the Union County Office of Cultural and Heritage Affairs, 633 Pearl Street, Elizabeth, NJ 07202; telephone 908-558-2550; email: NJ Relay users dial 711.